Purpose :
Our purpose is to educate the Citizens of Malaysia to leave their bad habits of Littering regardless directly into the rivers or indirectly into the rivers. We are going to get as much attention from the citizens of Malaysia and ensure they realize the bad effects of littering in the public.
Our Target Audience :
Youths in Malaysia.
As it is always said “ The children are our future “ therefore we have chosen the youths as our main target audience for we hope that the effectiveness of this program will be a long-term program and we have encountered that usually most youths in Malaysia are the prime ones who are littering with no hesitations. Youths are naïve and ignorant therefore they are not bothered about the well-being of the environment and the good-cause of not littering.
Plan targets :
Youths staying nearby rivers in Klang Valley
Having the rivers always polluted with rubbish thrown by ignorant human beings, it is the main cause of flash flood occurring in the Klang Valley. If we focus on the youths living nearby rivers such as the Gombak river, Klang river and also schools nearby the rivers like St. Johns School, Convent Bukit Nanas and Victoria Institution we are on a stepping-stone for a better and healthier environment in Malaysia.
Goals :
To save Malaysia From facing flash floods crisis
Littering is the main cause of flash floods to occur and by educating the youths in Malaysia we have a much more promising environment and risk of flash floods to occur is very minimal. Thus, we are going to give talks and disseminate the brochures nationwide in order everyone gets our message and especially they youths will realize their bad habit and change for the betterment.
Bring awareness to the Public of the negative effects on littering.
Awareness towards the public especially the youths is a necessity for they are our target audience. We are going to educate and convince as much as possible in order they get the message and realize that if they continue littering, the country is just going to be in sheer mayhem and lives of the nation will be in jeopardy.
Objective : To educate the public about the benefit of saving the earth from a disaster such like flash
floods and by that Malaysia will be in the list of the TOP 10 CLEANEST COUNTRY.
Tactic :.
Official Launching
We are going to have an official launching and to be officiated by Y.B Dato’ Sri Douglas Uggah Embas who is the Minister of Natural Resources and the Environment (NRE) or his representative. With this in increases the credibility of our program and the government will also support of good-will. At the official launching we are also going to invite a local artist ( Aizat from Akedemi Fantasia ) for he will be a good celebrity to endorse our program to attract the attention of many youths. He will perform and also say a few words to the audience. The song he will sing is “Heal The Word” popularized by the late Michael Jackson for the meaning of the song is about saving the earth and the children. The official launching will be held at the Midvalley Megamall for youths are usually visiting the malls. Thus, this will be our location for the official launching.
Press-Conference
We are also going to hold a press-conference after the official launching and we are going to invite reporters such as The News Straits Times. The News Straits Times covers mostly news on educational and their public audience are usually the youths. Thus, this will be a good newspaper to publish our story and it will also be the appropriate medium. Besides the NST, we are also going to invite reporters from other newspapers as well such as The Star, Berita Harian and China Press. At the press-conference we are going to also give out posters and merchandise for the people who attended.
Voluntarily Works
We are going to also invite volunteers to come and help us out in our mission and forms can be found online and also malls around the Klang Valley. We are using the internet to send out application forms for the volunteers is because it is the most convenient way and also youths mostly are internet literate. However, volunteers are not only for youths only but also open to people aged from between 18 and above. The main reason we are having volunteers to join our program is because we are not a high-budget organization and to hire employees will be a burden to our organization if we have to pay for their services. Volunteers are also going to be our “ Opinion Leader “. We are going to educate and train them to preach our word to everyone. They will also be part of our “ Speaker Team “ and they will attend to all our educational talks.
Disseminating Posters
We have composed posters which we believe can bring awareness just by reading it. Visuals we have attached are prone to be very emotional and it is our technique to get the attention of the fellow youths. We are also including comic characters into our posters as it is also another way to attract the younger generation of the youths to receive our message. Colours used are vibrant and bright such as red and yellow for it is good way to catch the attention of a person. Fonts are also big and bold. Furthermore, we are going to disseminate these posters to our public on the official launching and also at public schools, colleges, universities, government buildings, religious buildings, public buildings and housing area shop-lots with the help of our fellow volunteers and committee members.
Mass Media Approach
We are going to use the media for it is the most conducive way to transmit our message to our public and since the youths are mostly attached to media such as internet ( social networks ) and television. Therefore, we are going to prioritize on these areas. However, we are also including our message in newspapers and magazines such as Cleo magazine, Remaja Magazine, and Readers Digest. We believe that youths usually gain information mostly from the media and the media is one of the fastest ways to spread our news. Television channels we have chosen to include our short-advertisement will be TV8 and TV3. For TV8 we are going to include it during the commercials between the Quickie at 8 show which starts at 9.00 pm onwards on weekends. And for TV 3 we are going to include it during the Melodi show which is aired on Saturdays as well. To go the extra mile, we are also going to get these host of the programs on these chosen channels to shout-out to the viewers of our program and persuade them in supporting us.
Clean Our Rivers
As our research have concluded that the rivers are our main problem for flash flood to occur in Kuala Lumpur. Thus, we have come-up with another event to be held to clean the Gombak River. We will publish this on all Malaysian local newspapers to invite everyone to come join us. We are also going to invite personally to all schools within the Klang Valley to encourage their students to join us. Transportation will be sponsored by Transnasional Sdn Bhd and these busses will transfer back and fro the students from their schools to the location. Details of the event is as per below :
Date : 18th February 2012 ( Saturday )
Time : 0900hrs – 1200hrs
Location : Gombak River, Batu 8 – Batu 12
This event will also be joined by VIPS such as the Minister of the Natural Resources and Environment ( NRE ) and his team also reporters from local newspapers. We expect the approximate people to join this event is about 1000 people to clean the Gombak River from the 8th Mile upto the 12th Mile. We have got volunteers to help co-ordinate the division of job task. The Alam Flora company also agreed to come help us to properly dispose the rubbish picked from the rivers by all of us. Light breakfast and Lunch is also given out to everyone participating. We are also going to have few games whilst cleaning the rivers to cheer up the ambiance.
Designated Trash Bins
We have come-up with an idea to design our own bins to be placed in public areas. These bins are designed with a poster attached on it to remind the people to dispose their rubbish properly. We believe that by constantly reminding people it will somehow make everyone get adapted to it and it will be a new habit of not littering. This is another way for us to reach out to the public to persuade them to not litter. We have got the agreement of the Minister of NRE to sponsor 100,000 bins to be distributed to schools, public buildings, colleges and more.
Slogans : Love the environment for it is our habitat.
