Hypodermic syringe theory

Greetings, here is some notes to help you with the hypodermic syringe theory (a.k.a magic bullet theory).If you want to know more about the theories in mass communication,kindly leave your comment and we will try to assist you.

Regards with love

Ainur.(Agrat),Mac,Amy,Hatta.

Mass communication-is academic study used to describe how people  get information through mass media .Mass communication itself is a portmanteau of “mass” and “communication”, where in  this context mass is define as large, macro, and extent in quantity and communication is define as a transmission reception of message  through media such as newspaper, television,radio ,magazine and etc.

 Magic bullet theory also known as hypodermic syringe theory,effect theory and stimulus response theory.According to berger research,in year 1995,magic bullet is imagining  a bullet(message) fired from media gun (channel) into the audience or viewer head.

 SAME GOES TO HYPODERMIC NEEDLE THEORY by(croteau, hoynes 1997). It injects the message right into the passive audience head and they are instantly and easily affected by the media.
In magic bullet theory,media is considered as powerful have a great influence and persuaded the helpless audience completely.

this video will help you to have better understanding towards the magic bullet theory.