Hospitality

Hospitality or could be explained as a treatment or service given by an organization towards its customers in purpose of making their visit a happy and memorable one. Usually in the hotel industry we could notice their hospitality towards their guest but however, in the modern era of convergence, even fast food chains and local restaurants practice hospitality in their service. In is a tactic used to attract customers in supporting their entrepreneurship and it is amazingly effective to their revenues !

Good hospitality means good service. We take an example of McDonald's. They too practice hospitality in their environment. For instance, they have a standard verbiage when a customer approaches an employee. 

" Good Morning ! Welcome to Mcdonald's ! " is usually uttered when a customer walks into the outlet. It simply brightens the ambiance within the restaurant for a customer and it gives a positive impact to their first impression. Even if you called the McDelivery services, they practice telephone etiquette while answering their calls and it actually puts a brand to their service and people recognizes and remembers it.  

For our assignment, we were assigned to observe the hospitality of a fast food chain restaurant and details of our observation is as per below :

When we arrived an employee noticed us and greeted us " Welcome to Mcdonald's ! " and we just nodded with a smile and walk towards the queue to make our order. As we approach the counter, the employee again welcome us and asked for order. We were in a dilemma and was not sure of what to order. He then gave us their latest promotion and recommended it to us. So we took his suggestion and went to our seat to enjoy our delicious meal. Throughout our time at McDonald's we were left alone and nobody entertained us. Well, we could not expect much from a fast food chain right ? Therefore, when we were done we left and an employee wished goodbye to us.

Thus, we can conclude from our observation that McDonald do have very minimal hospitality which is acceptable. We are not complaining. This is just an observation and we wish if McDonald's could implemet a more personalize hospitality towards their customer. Perhaps hire waiters to entertain/assist their customers during their time at the outlet. This would definitely make every customer who walk in with a smile on their faces when they walk out.